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Overview
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The Concept
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Articles
| Crain's New York Business |
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They only come out at night
October 26 1987, Page 6
Beginning on Halloween, 20 bus shelters throughout the city will be taken over by a three-dimensional werewolf who will
only appear in the dark. The back-lit billboards are the creation of Berenter Greenhouse & Webster to promote Fox Television
Channel 5's Werewolf program. Using a process called synoptic photography, which is a distant cousin to the hologram, the ads
will tease "He only comes out at night," during daylight hours.
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| Fangoria Issue 68 |
article1
Werewolf Suits
October 1987, Page 47
Most recently, Baker has had his creative paws sunk deep in the design of the good and bad werewolves for the FOX Network
series Werewolf. "I received this call from John Ashley (Werewolf's producer and the star of the Blood Island horror epics).
He wanted to know if I could design these two werewolves on rather short notice. I was real busy and was ready to pass on the job,
when it dawned on me whom I was talking to. I said, 'You're the John Ashley who made those bad Filipino monster movies, aren't you?'
The idea of working with the guy who had made Chlorophyll Man famous was too much of a temptation. I told him I would do it."
Baker admits that, because of the time factor, his werewolf designs are fairly simple by comparison to his Oscar-winning work on An
American Werewolf in London. "What they wanted was one werewolf that is really bad and another that is sort of the good werewolf,"
explains Baker. "I designed the good werewolf first. When I finished, everybody thought it was so scary that it had to be the bad
werewolf. So that became the bad one, and I went ahead and designed the good one. The good one is pretty scary too. Hopefully, people
will be able to tell the difference."
Baker claims that his designs, which were executed by Greg Cannom, take into account the lack of any major transformation scenes in
the series. Beyond that point, he is once again giving away more details. Readers should note that Werewolf, at least by television
standards, features pretty gruesome stuff.
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| The Wall Street Journal |
article2
This Halloween
October 29, 1987, Page 35
This Halloween weekend, WNYW-TV in New York expects to scare up more viewers for the new Fox Broadcasting series Werewolf.
After dark, through special photography and lighting gimmicks, bus shelter posters will create the 3-D illusion of a werewolf
coming to life and following people's movements with its eyes. The ad slogan, "He only comes out at night," is a teaser to lure
people back to the bus stops after dusk.
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| Adweek |
article3
A Real Howl
November 9, 1987, Page 78
If you thought Halloween was behind us, look again! What was that? Could it be a werewolf lurking in Manhattan bus shelters?
But here's the real trick: It only comes out, as does any werewolf worth its fangs, at night. Representing the latest in signage,
the werewolves were created by Berenter Greenhouse & Webster for Fox Television's Channel 5 to promote the station's new series,
Werewolf, which airs in New York on Sundays. The process by which they stop pedestrians in their tracks is called synoptic photography,
a descendant of 3-D that goes beyond holography. During the day, the copy line, "He Only Comes Out At Night" teases bus patrons.
The signs will remain at 20 bus shelters through the month.
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| New York Post |
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November 10, 1987, Page 49
Startled New Yorkers waiting for buses aren't sure what to make of it, including Mayor Koch. In about 20 bus
shelters in Manhattan, a three-dimensional werewolf reaches out with clawed hands after dark when the back-lighted shelter
billboards are turned on, part of a promo for Fox Television's Werewolf series. Mayor Koch even stopped his limo the other
week to climb out for a look at one on Third Av. The werewolf's eyes follow you as you move.
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| Business Week |
article5
These ads stand out from the rest of the pack - in 3D
June 27, 1988, Page 92
If the werewolf on that outdoor ad looks a little too real, don't scream. It's a three-dimensional display
cooked up by Los Angeles-based Marshall Productions to help Fox Broadcasting Co. advertise Werewolf. Designer Grayson
Marshall's images are distant cousins of 3-D postcards. First Marshall shoots his subject from as many as 12 perspectives.
Then he combines those images onto a single piece of film that contains tiny slits arranged so that each eye sees only one
of two stereo-pair views. That is made into a master 3-D transparency for mass production. Besides TV and movie company ads,
Marshall has crafted amusement park displays for Walt Disney Co. And if Grayson has his way, you'll soon be seeing 3-D ads on
billboards and buses.
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| American Photographer |
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Late night spawns fright
July 1988, Page 8
Los Angeles - Everyone knows that werewolves come out only at night, but in this city so do photographs, at least
in bus shelter advertisements for the Fox television network show Werewolf. The ads use an optical technique developed
by local photographer Grayson Marshall. By day, all that's visible on the Duratrans surfaces are a set of fangs and the
ad's copy: "He Only Comes Out At Night." After dark, however, a complete image of a werewolf emerges in vivid, backlit 3-D.
Marshall is tight-lipped about the technique, but he allows that "the process involves several images, shot from different
perspectives, sandwiched together and later produced as a single transparency." Moonlight, he adds is not part of the process.
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